Dear customer of Heinen Delfts Blauw, 

We would like to draw your attention to Heinen Delfts Blauw's policy on B2B and B2C online marketplaces. 

We are all becoming more and more digitally active and that fits very well with the times we are living in. Especially in the lives of younger generations we see digitalisation increasing strongly. Digitalisation has no boundaries and with the rapid developments and strong growth of B2B and B2C marketplaces, we have reviewed the policy around participation and visibility on online marketplaces. 

Heinen Delfts Blauw is present as a brand on both B2C and B2B online marketplaces. We do this to strengthen our brand awareness, increase our customer base and increase our share in the Home & Living, Garden and Souvenirs market, both nationally and internationally. In doing so, Industry-related B2C platforms such as Fonq and WestWing Now are a good fit. Our plans to further connect to B2C platforms with which we can serve our international customer is under development. This investment requires an adjustment in our policy regarding the sales strategy of our B2B client. 

The Heinen Delfts Blauw brand: 

Heinen Delfts Blauw is a strong brand and has high brand awareness among Dutch consumers and international tourists. A lot of hard work has gone into this over the past 50 years. An own brand is like a business card. It all has to be just right and everything we do is thoroughly considered. We have a clear DNA and corporate identity. We invest a lot of time in our content and our products, but above all we look at how we market our brand. Our presence on online marketplaces (both B2B and B2C) which are important sales channels, matters a great deal to us. 

Online Marketplaces B2B: 

If you are a Retailer, Designer, Professional, Agent or Distributor and Partner with Heinen Delfts Blauw, it is not possible to sell Heinen Delfts Blauw products through online marketplaces B2B. As the owner of the brand, Heinen Delfts Blauw is the only party offering Heinen Delfts Blauw products through these channels. Examples of popular marketplaces: Orderchamp, Faire.com, Fairling, Ankorstore etc. 

Online Marketplaces B2C: 

If you have or enter a partnership with Heinen Delfts Blauw as a Retailer, Designer, Professional, Agent or Distributor, it is not possible to sell Heinen Delfts Blauw's products through online marketplaces B2C. Examples of popular marketplaces: Amazon, Etsy, Fairway, Alibaba, Naduvi, Fonq, VT wonen etc. 

Enjoy your Sales. 

Management Heinen Delfts Blauw